7 Ways to Optimize Your Blog.
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Congratulations, you have decided to join the online community. Maybe, just to air your view points or to venture into an online marketing business.
Every half second, a new blog appears on the Internet. With 175,000 being created every day and the blogosphere doubling in size every six months, the standards for a quality weblog have become much higher. Here are 7 ways to optimize yours:
But, how to get started? There two main ways to venture forth. Either by blog or by website, the choice is up to you.
1. Spend Time on Appearance.
If you study Technorati’s list of most popular blogs, you’ll see that each has a unique and trademark design. None of them use the default template that ships with Wordpress or MovableType.
But, first we need to define the difference between a blog and website. A website is a internet application that contains web pages, images, videos and other digital assets. It is hosted on the World Wide Web. Whereas, a blog is part of website where entries are made and displayed in a reverse chronological order. It is sometimes known as an online journal.
The appearance of your blog says a lot about it, so either spend time developing the design yourself or have a talented designer craft a distinct look for it. Good content and good design should always go hand in hand. Additionally, different browsers behave differently, so make sure your design has cross-browser compatibility. An easy way to ensure this is to validate your website using the Markup Validation Service provided by W3C.
I will discuss the pros and cons of both. The choice is yours.
First, I will cover blogging.
If you have little or no computer knowledge and even less money. Blogging is the way to go. You can get a free blog from blogger.com or wordpress.com. These are the two more popular choices. They will host and maintain your blog for you. You can customize your blog from their selection of templates. Just write and post and you have your blog. You can post your own content, advertise your own goods and services. Also, you can advertise goods and services of others as an affiliate.
2. Focus on Information Design.
Quality content is not always effective content. Teachers and professors are not the only people who appreciate clear organization and orderly formatting. Make it as easy as possible for your readers to absorb the material you’re providing, and they’ll be thankful that you took the time to organize your words and thoughts. Long entries are always easier to follow when they are broken into smaller paragraphs and sections with proper formatting. Images go well with words. Neatness counts.
3. Keep Things Futureproof and Scalable.
Scalability is not mentioned much in blogging, but it is important to keep in mind.
A blog will allow communications between visitor and writer where they can exchanges opinions on certain issues. Whereas, in a website, a visitor can only read and not offer comments or suggestions to the writer or other visitors.
Develop and design everything as if your blog already has years of content and millions of readers. Minimize the size of your entries. This might not make much of a difference under normal conditions, but if you ever experience a sudden explosion in traffic, your server will be more likely to hold up under the strain.
The cons to blogging is that you have write many articles to get your business going. However, you can hire a ghost writer to write articles for you. Later, when the blog becomes very successful, you may want to upgrade which will cost money.
For futureproofing, use CSS whenever you can instead of hardcoding formatting directly into your entry HTML. This allows you to make formatting changes globally across all your blog’s entries. By planning carefully for the future, you can avoid making irreversible mistakes in the present.
Second, I will cover using a website.
A website allows you to have complete control over your content and is the fastest way to advertise. However, there are cost involved with setting up a website. You will need hosting, a domain name and maybe a custom built website. Or you may decide to build your own site. A user friendly program for creating your own website is Microsoft Frontpages. Last, you will need a Autoresponder.
4. Standardize Everything Possible.
Develop your own standards for everything on your blog, and stick to them. An entry you publish years later should be very similar in design, topic, and formatting to what you post today. Therefore, think and plan carefully about everything you choose to do. Be consistent in how often you post, how you format your entry titles, and what you post about. Everyone loves and appreciates neatness, so be systematic and standardize every aspect of your blog.
5. Streamline the Posting Process.
A disadvantage of building your own website is that you are responsible for taking care of any problems that may arise.
The amount of time it takes you to write and publish entries might not seem significant when you start out, but it accumulates as the days, months, and years go by. Making the posting process as simple and efficient as possible helps you in post consistently while letting you focus your time, energy, and brainpower on the content itself. If you have programming knowledge, write software modifications and custom scripts that help you shrink repetitive chores into the fewest number of clicks and keystrokes. Look for any tedious, recurring tasks, and find ways to minimize the time it takes to accomplish them. If you don’t have the programming knowledge necessary to write custom scripts, standardize your entries with a minimalistic mindset.
Also, you may need to consider whether you need a website in the first place. Maybe a blog is all you need for the present time. Can you explain to someone else the advantages that you will have with a website and what it will do for you?
6. Keep Things Simple.
Follow the example Google set in designing their homepage by thinking of each pixel on your blog as prime real estate. If there isn’t a good reason that something should be added to your page, there’s probably many reasons to leave it off. Thinking carefully about what you add to your blog helps you ensure fast load times and uncluttered pages.
Whether you decide to use a blog or website, you cannot just sit back and relax. You have to market it and build traffic. You have to promote it. If your goal is internet marketing, you will never make any money if you just submit it to a few search engines and do nothing else. Traffic or having visitors go to your site is a major component that makes your blog or website valuable… [read more]
7. Put Your Readers Above Yourself.
While everyone seems to be preaching tips on how to maximize advertising income from your blog, it’s easy to forget the fact that people visit your blog to read it. Sure, placing contextual advertising directly into your content could drastically improve your daily clickthrough rate, but content is best when read by the readers, not milked by the owners. Blogging is a mutual, symbiotic relationship between bloggers and readers, so don’t sacrifice long term results for short term gain.
Source: www.folksonomy.org
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