6 ways to make a good e-mail signature.
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People love it when you make information easy to find. Sure, your clients have your phone number somewhere, but they’ll really appreciate it when they can grab your number right from an e-mail they’re looking at. In fact, e-mail is such a part of our lives now, that if someone needs your phone number quickly, she may be more likely to grab it off your latest e-mail than to dig up your business card. (Don’t underestimate this occurrence — there are many disorganized people in the world!)
The e-mail signature is something that can be helpful or royally annoying. You see while you can help people by including your phone number, e-mail, and website… adding a graphic or quote can just drive you batty.
No matter how your e-mail program does it, here are my tips:
- Keep it short. Seven lines is good. Mine happens to be 8, because I also include a row of “=” to separate it from my text.
- Keep it simple. Leave the images for your website. I’ve also found that images and other “nifty” things make your e-mail more likely to get tagged as spam and lost.
- Spell out websites. Don’t count on the HTML signature to work all the time. Instead of making a hyperlink like “My website” use http://super-ways.com/. This also lets people copy and paste into a browser or contact card.
- Only include the information you want to share. It seems silly, but if you don’t want business calls at home, don’t give out your home phone number. If you keep one IM account just for friends, don’t put it into your sig file.
- Forget the little quotes. Yeah I had this at one time too. I even had a random quote generator for a while While you might thing your quote is pithy or wise or funny, it might offend someone or just be confusing.
- Don’t attach your contact card by default. Another potential spam flag and once you’re in my contacts, I don’t need it again and again.
Also, if people want to put your info into their contact management software (Outlook, ACT, Palm, etc.), they can simply copy and paste it right from your sig file.
Now, let’s move beyond the obvious stuff. Think of your sig file as a little messenger who speaks to everyone you send an e-mail to.
What do you want him to say? Do you have great news? A new product or service? A free newsletter or report? Let us know via your sig file!
Here are several items to consider putting into your sig file. CAUTION: Do not attempt to insert them all!
Choose what’s most important for you and your business:
• your name and title,
• your company name,
• your company tagline, or a short phrase that describes what your company does,
• your address,
• your phone, cell phone, and/or pager numbers,
• your fax number,
• your e-mail address (sometimes people can’t get it directly or quickly from your actual e-mail),
• your Web URL (be sure to include the “http://” prefix to ensure it will translate as a hyperlink on most e-mail programs)… [read more]
Look we all know that an e-mail sig file is a great thing for making sure people have your contact information, but if you follow these steps, you won’t piss as many people off with yours.
Source: www.pimpyourwork.com
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